We’re probably all going to see a lot of seekers in our churches over the next several weeks. First of all, we’re moving into the holiday season, and more people tend to think about faith and spirituality at this time of year. Some of them wind up in church—your church—hoping to find an answer to an inner longing.
Another reason we’re going to see more seekers is the worsening economy. People are worried and are perhaps losing hope. Those who don’t have the light of Christ in their hearts will likely wind up in church to see if they can find hope there.
The bulletin as an RCIA marketing tool
So we should all be asking ourselves, what will these seekers find when they get come to church? One task that almost every usher excels at is putting a parish bulletin in every person’s hand. As catechumenate leaders, we should all be concerned about what’s in that bulletin.
Chris Weber, director of Catholic Education Ministries Center of Central Maryland, has written an excellent post on how to make parish bulletins more compelling. He thinks of the bulletin as a marketing tool.
Think about what it means to advertise for something. What do advertisers do? Instead of simply listing the features of something, they share all of the benefits that the consumer can get by using the product.
Click here to see what else he has to say about upgrading your parish bulletin (pdf file).
Also, check out a book I wrote several years ago, It’s In The Bulletin: The Editor’s Essential Guide to Effective Communication.
And click on the comments link below to share your thoughts about using the parish bulletin or other tools to welcome seekers over these next few weeks.
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